Independent consultant · Lanzarote
I help companies and entrepreneurs turn ideas, products and brands into digital businesses that the market understands, finds and buys.
Digital strategy · AI Visibility · Product · Go-to-Market · Business Development
Lanzarote · Canary Islands · National and international projects
My work sits exactly where strategy, technology, marketing and business intersect.
For more than 20 years I have been building companies, developing products, selling, negotiating, analysing markets and turning ideas into real projects.
I hold a degree in Computer Science, but I have spent most of my career close to clients, markets and companies.
That allows me to approach a project from two perspectives that rarely come together: understanding what technology can do, and understanding what the business needs to achieve.
“Understand the problem first. Build the solution afterwards.”
Six areas · 01 — 06
From an idea to a clear digital product and a commercial proposition that holds up.
When it isn't yet clear what to build, how to structure it or what the customer actually needs — that is where I add the most value.
AI Visibility, SEO & GEO.
The way people discover companies is changing. Google is no longer the only entry point. ChatGPT, Gemini, Claude, Perplexity and other AI systems are starting to influence which companies, products and services get discovered and recommended. I actively research and measure that visibility in my own digital businesses — with first-hand data, not borrowed theory.
A brand doesn't start with a logo. It starts with being clear about why someone should choose you.
Strategic brand development: what you say, to whom, with which argument and with which commercial consequence.
Entering the market with a plan, not with a hunch.
Hands-on experience building B2B pipelines with hotels, vacation rental operators, tourism companies and businesses in other sectors: prospecting, proposal, negotiation and closing.
A beautiful website isn't enough. It has to explain, position, convince and convert.
I don't sell web design: I treat digital presence as a measurable commercial asset.
Specific knowledge of a sector I know from the inside.
An area of specialisation — not the only sector I work in.
Own ventures
Alongside working with companies, I develop my own digital products. That changes the conversation: I know the real cost of every decision.
Marketplace · B2B2C
A digital marketplace for curated sports experiences in the Canary Islands. Built from concept to MVP and real B2B2C operations.
Product, positioning, supplier network, commercial model, digital acquisition and B2B partnerships.
TravelTech · AI
A current product exploration in TravelTech and artificial intelligence, focused on traveller intent and on discovering trips through experiences.
I work with companies from the perspective of someone who also builds, sells, tests, gets it wrong, measures and builds again.
Areas of expertise · core
Education
Computer Science (Dipl.-Ing.)
Furtwangen University (Germany) · Final grade 1.4 — Excellent
Diploma thesis: BMW AG, Munich
Languages
Awards · 2025 — 2026
2025
Chamber of Commerce of Lanzarote and La Graciosa
Project: Benty
2026
Charter 100 Canarias / Government of the Canary Islands
Project: Benty
Public presence
Speaker, jury member and guest entrepreneur at events on entrepreneurship, innovation, tourism and technology in the Canary Islands.
Regular contact with the innovation ecosystem of the islands: entrepreneurship programmes, business forums and working sessions with institutions and companies in the tourism sector.
“I'm more interested in understanding how things work than in doing them the way they have always been done.”
For more than two decades curiosity has taken me through very different worlds: technology, marketing, sales, entrepreneurship and digital product development.
What connects all of them is the same question:
Where does the problem really sit, and what can we build to solve it better?
Tell me what you are trying to build, improve or sell.
Frequently asked questions
I work as an independent consultant in digital strategy, AI Visibility and GEO, digital product, branding, Go-to-Market and business development. I support founders, managing directors and established companies when they need to decide what to build, how to position it and how to sell it.
It is an analysis of how your company appears (or doesn't) when someone asks AI systems such as ChatGPT, Gemini, Claude or Perplexity about your category: what is said about your brand, which sources are cited, how your information is structured, and what needs to be corrected in content, entities and architecture so that it becomes understandable and quotable.
GEO is the optimisation of a digital presence for generative engines and AI assistants. Unlike classic SEO, which targets positions in a list of results, GEO works on semantic clarity, content structure, entity consistency and the sources a model can use when composing an answer.
No. I am based in Lanzarote and work with companies across the Canary Islands, mainland Spain and internationally — remotely and on site, depending on the project.
Yes. I have built my own products from concept to MVP and real operations: proposition definition, product architecture, validation, commercial model and launch.
Yes. Tourism and hospitality are a specific area of expertise: digitalisation of experiences, customer journey, B2B2C models, partnerships and applied AI. It is not my only sector, but it is one where I bring first-hand context.
